Ever wondered why some proposals have a staggering close rate of over 40%? It’s not magic. It’s data.

Introduction:

In today’s fast-paced digital world, the difference between a proposal that gets a nod and one that gets a pass often boils down to one thing: clarity. And what better way to offer clarity than with data? Mathew Bojerski, a seasoned marketer, has cracked the code. With contract values ranging from $60k to $120k annually, his proposal to lead close ratio stands tall at over 40%. But how does he do it? Let’s dive in.

The Takeaways:

The Power of Marketing Projection Reports:
Mathew’s secret weapon? Marketing projection reports. Here’s why they’re a game-changer:

1. Understanding the Prospect’s Potential: Before diving into a partnership, it’s crucial to gauge the potential of a prospect. This ensures that both parties are on the same page and can work harmoniously towards a common goal.
2. Evaluating Scalability & Setting Expectations: Not all businesses are created equal. By evaluating a prospect’s scalability, you can set realistic expectations right from the get-go.
3. Establishing Direction with Clarity: Knowing where you are is just as important as knowing where you’re headed. With a clear roadmap, integrating into an organization’s marketing department becomes seamless, ensuring that efforts are prioritized effectively to surpass target goals and KPIs.

Your Turn:

Replicate the Success:
Want to replicate Mathew’s success? Here’s a step-by-step guide based on his LinkedIn post:

“My proposal to lead close ratio is over 40%, with contract values ranging from $60k to $120k/annually. Here’s one reason why.

I include marketing projection reports for all potential clients for three significant reasons.

1. I want to understand this prospect’s potential for working with me and my team.
2. I want to evaluate their ability to scale & set realistic expectations.
3. I want to establish where we are and are going – with extreme clarity.

Here is the Prompt:

Who I want you to be:
– You’re a marketing data analyst.

What I want you to do:
– Build me a lead projection model.
– Here is the data you’ll use:
— Average CPL – $10.
— Average lead created to lead contacted – 60%.
— Average lead contacted to appointment booked – 35%.
— Average appointment show rate – 40%.
— Average appointment close rate – 5%.
— Average order value is $9000.
— Starting spend is $5,000 to scale to $50,000.
– Show me these projection values in a grid over six months while scaling spend evenly month by month.
– Then, show me the leads closed, the appointment shows, and the total number of appointments gained monthly in a line graph.
– Each line on the graph should be a separate color.
– Write a brief description for each line below the graph.

All of this helps me integrate quickly into an organization’s marketing department & prioritize what efforts need to take place to surpass the target goals and KPIs.”

P.S.
For those hungry for more, Mathew is giving away his top 10 favorite marketing prompts for ChatGPT, Bard, or Claude-2 to new subscribers. Don’t miss out on this golden opportunity to level up your marketing game. Dive in, take action, and watch your proposals transform. Remember, in the world of marketing, data is king. And with the right approach, you can wear the crown.