The Dawn of a New Era in Copywriting

You’ve already heard about it, and yes, it’s here! The GPT-4, the cutting-edge language model, is changing the game, turning the traditional way of crafting landing page copy on its head. But how exactly? Why should you, as a marketing specialist or business owner, be interested in this innovation? Well, the answers might surprise you, and trust me, the benefits are beyond your wildest dreams.

The Golden Benefits of Utilizing ChatGPT-4

So, why should you pay attention to this new approach? What benefits does it bring to the table? Allow me to spell it out for you.

1. Efficiency and Speed

With the GPT-4 prompt, you can produce landing page content quickly without sacrificing quality. We’re talking about an unprecedented level of efficiency that surpasses even the most seasoned copywriter’s capability.

2. Versatility and Adaptability

Imagine being able to instruct the AI on who you want it to be for a particular task. You can customize the skill level, the communication style, and the focus of the content. It’s like having a team of copywriters with diverse expertise at your fingertips.

3. Consistency and Precision

Consistent tone and style across all your copy, no matter how big or small, can be assured with GPT-4. Plus, the precision it offers in tackling your target audience’s pain points and delivering a tailored message is simply unmatched.

4. Creativity and Engagement

Want a human-like style of content that engages your audience? GPT-4 delivers just that, complete with creative usage of headings, sub-headings, contractions, idioms, transitional phrases, and more.

5. Data-driven and Focused

Lastly, GPT-4 can utilize the data you feed it about your brand to create compelling, focused content that targets your audience’s specific needs and desires. This ensures that every piece of content you produce is meticulously tailored and data-backed.

In the ever-evolving world of digital marketing, staying ahead of the curve is paramount. With GPT-4, you can leap forward and make a difference not just in how you create content, but also in how you connect with your audience.

Now, let’s get to the heart of the matter. Here is the prompt:

WHO – Instruct ChatGPT who you want it to become for this task.

ChatGPT Prompt (copy everything and only modify the content within the parentheses):

– Who I want you to be – (I want you to act as a business owner who runs a outsourcing firm that pairs business owners with more affordable outsourced labor of senior-skill level.)

– What skill I’d like you to have – (You are of senior-level skill in recruitment process outsourcing and you understand how to speak to business owners simply to get the message across on how we help.)

WHAT – Instruct ChatGPT what you want it to do.

ChatGPT Prompt (copy and only modify the content within the parentheses):

– I want you to write a creative, human-like style page of content.

– This content you’re creating is a (services page where we’ll be discussing what we offer, who we work with, what makes us different and unique, and any other information that may be important for users to make an informed decision to work with us.)

– I want you use to headings, sub-headings. These headings and subheadings should be increased in size by 4 pixels so I can distinguish them between the other content.

– I want you to use contractions, idioms, transitional phrases, interjections, dangling modifiers, and colloquialisms.

– Avoid using repetitive phrases and unnatural sentence structures.

– I want you to use at least one list emphasizing important content that should stand out to the users.

– We want users to feel they can trust our brand.

DATA – Give ChatGPT information about the brand.

This can be copied/pasted from existing landing pages and bullet point content taken from a questionnaire. You may also copy and paste information from a competitor’s website to give ChatGPT context on the brand, industry, and page direction.

ChatGPT Prompt:

– Our business name is (business name)

– Our target audience is (target audience data, give as much as possible)

– Our target audience pain points are; (list all the pain points you solve)

– Some interesting things about us; (What makes you unique? What makes people perceive you as valuable? What positive feedback have you received in the past?)

As always, keep innovating, stay focused, and remember, your words hold power. Until next time, this is Mathew Bojerski, your trusted guide in the realm of persuasive copywriting.