The 5 Standards to
Instill in Your Marketing Department
Implement these 5 Standards to materialize your true marketing performance.
Right
Definition:
- Prioritize the right strategy & direction.
Questions to ask:
- Do we know what the Right levers are to pull on to solve our marketing & operational issues?
- Do we have clean data to answer this question?
- Do we have clean data to measure the other standards?
KPI examples:
- Lead delta between CRM and marketing automation.
- User behavior KPIs like bounce rate, dwell time, conversion rate, etc.
Problems:
When you don’t have your foundation dialed in, every new tactic or strategy is just busywork—spinning your wheels without getting you anywhere.
More
Definition:
- Create/launch/test more assets.
Questions to ask:
- Do we need to produce More volume?
- What resources are we lacking to accomplish this?
KPI examples:
- # of ads produced per week.
- # of campaigns launched per month.
Problems:
If you’re not producing enough, you’re not testing enough. And if you’re not testing, you’re slowing down your chances of finding the winning campaigns that keep your leads and sales flowing.
Better
Definition:
- Create/launch/test better assets.
Questions to ask:
- What initiatives are we taking to improve our content asset quality?
- Are we testing new forms of creative and user experience to improve conversion?
KPI examples:
- Ad CTR.
- Landing page conversion.
- Lead answer rate.
Problems:
Not knowing your content’s weak spots means you’re likely not addressing them—leading to poor lead response rates, lower web conversions, and inflated customer acquisition costs.
New
Definition:
- Create/launch/test new assets.
Questions to ask:
- Are we testing new ideas regularly which help us better understand our target audience?
- What is the reason for us not creating and testing new ideas?
KPI examples:
- # of new offers tested per month.
- Ad testing budget.
Problems:
Failing to test new emotional, pain points, or benefit driven triggers with your audience stifles innovation and stalls progress in your sales pipeline.
Who
Definition:
- Target who’s ready to buy and who needs nurturing.
Questions to ask:
- Are we targeting the right audience?
- How are we identifying which audience interests, keywords, and channels are working best for us?
KPI example:
- Landing page bounce rate, dwell time, and conversion rate.
Problems:
Reaching the right people at the right stage of the funnel is the key to successful marketing. Align your efforts with the buyer’s journey, and you’ll win.
Ready to Implement New Standards Into Your Marketing Department?
Ready to turn your marketing into a winning machine? Let’s map out your buyer’s journey and fine-tune your strategy. Book your free introductory call today and start seeing real results.
