The headings within the content weren’t matching identically with the most popular search term for the page.
We modified the headings to match with what users were actually typing rather than the variation & saw incredible improvements.
Been making quite a few suggestions lately on improving heading structure on content pages & seeing similar results.
Allow us to introduce our author, Mathew Bojerski. Mathew’s clients notched up more than $100 million in online revenue last year, and he’s not stopping there. With over $20 million in managed ad spend and 10+ years of experience, Mathew and his team are ready to take on challenging new projects in the AI business & marketing sphere.
Mathew is the founder of Lendahire, a powerhouse of full-stack media buyers dedicated to creative testing & strategy, audience optimization, and creating ads & landing pages that convert. We’re driven by data, fueled by “jumping out of the chair” ideas, and believe transparency leads to better decision-making.
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