SEO – Case Study – 182% Traffic Improvement – Improved Meta Description

The Importance of Optimized Meta Descriptions

Problem

Meta description for this page was over character limit, did not mention the target keyword/phrase users were most often searching for & there was no CTA.

Solution

Rewrote the description to be under 160 characters.

Google stopped using it’s own generated meta description once we replaced the tag.

CTR doubled which caused traffic to improve 182%. Users were now more often clicking on our listing over competitors which also assists in improving rankings.

We anticipate traffic to continue to grow to this page as we win CTR values.

Lendahire Team

ABOUT US

Allow us to introduce our author, Mathew Bojerski. Mathew’s clients notched up more than $100 million in online revenue last year, and he’s not stopping there. With over $20 million in managed ad spend and 10+ years of experience, Mathew and his team are ready to take on challenging new projects in the AI business & marketing sphere.

Mathew is the founder of Lendahire, a powerhouse of full-stack media buyers dedicated to creative testing & strategy, audience optimization, and creating ads & landing pages that convert. We’re driven by data, fueled by “jumping out of the chair” ideas, and believe transparency leads to better decision-making.