Introduction
So, what if I told you that the future of enterprise is here, and it’s powered by Artificial Intelligence? Would you believe me? Well, you better do, because Salesforce, the global leader in CRM, has just dropped a bombshell announcement that is set to revolutionize the industry.
Supercharging the CRM Experience
Salesforce has unveiled AI Cloud, an avant-garde suite of capabilities designed to supercharge customer experiences and company productivity with the power of generative AI. AI Cloud is set to take CRM to the next level by integrating AI, data, analytics, and automation into a unified, real-time, and enterprise-ready system. One of its key features is the Einstein GPT Trust Layer, which sets an unprecedented industry standard for trusted enterprise AI by ensuring data privacy and security. This effectively positions Salesforce as the undisputed leader in AI CRM.
Why Trusted Generative AI Matters
“But why do I need trusted generative AI?” I hear you ask. Well, as company leaders, you want to embrace generative AI, but concerns over hallucinations, toxicity, privacy, bias, and data governance are creating a trust gap. Salesforce research found that 73% of employees believe generative AI introduces new security risks, and nearly 60% of those who plan to use the technology don’t know how to keep data secure. This is where the Einstein GPT Trust Layer comes into play, bridging this trust gap by separating sensitive customer data from the large-language models (LLMs) used in generative AI.
AI Cloud: Redefining AI Integration
AI Cloud is not just a standalone entity; it integrates Salesforce technologies, including Einstein, Data Cloud, Tableau, Flow, and MuleSoft, to provide an open and trusted generative AI that is ready for enterprise use.
The Einstein GPT Trust Layer
The Einstein GPT Trust Layer is designed to fast-track the adoption of trusted generative AI by optimizing the right model for the right task while ensuring data privacy, security, residency, and compliance goals. AI Cloud is designed to host third-party LLMs from Amazon Web Services (AWS), Anthropic, Cohere, and others — all within Salesforce’s infrastructure.
Salesforce LLMs: The New Frontier
Not to be outdone, AI Cloud will also enable customers to leverage Salesforce LLMs developed by Salesforce AI Research. These models, including CodeGen, CodeT5+, and CodeTF, are set to fundamentally transform how businesses interact with their CRM software by powering advanced capabilities such as code generation and business process automation assistance.
Bring Your Own Model (BYOM)
Customers with their own domain-specific models trained outside of Salesforce will also benefit from AI Cloud while storing data on their own infrastructure. These models will connect directly to AI Cloud through the Einstein GPT Trust Layer, allowing customer data to remain within the customers’ trust boundaries.
The Economic Potential of AI
Are you still sitting on the fence about AI? Consider this: AI is projected to fuel more than $15 trillion in global economic growth and boost GDP by 26% by 2030. AI Cloud harnesses the full power of Salesforce, making companies and employees more productive and efficient, thereby unlocking this vast economic potential.
Generative AI Across Every Salesforce Application
Salesforce is bringing trusted generative AI to every product with Sales GPT, Service GPT, Marketing GPT, Commerce GPT, Slack GPT, Tableau GPT, Flow GPT, and Apex GPT. This wide-ranging application of AI across different Salesforce products signifies the company’s commitment to an AI-powered future, further solidifying its position as a leader in the field.
Prompt Templates and Builders
The relevance and quality of AI-generated content are directly influenced by the prompts used. Salesforce is developing optimized AI prompts that use harmonized data to ground generated outputs in the unique context of every company. This means sales, service, marketing, commerce, and IT teams can get instant value from trusted generative AI, without hallucinations, thereby reducing time and cost.
Conclusion
The future is AI, and that future is here with Salesforce’s AI Cloud. With trust as the foundation, AI Cloud is set to unlock unprecedented innovation, productivity, and efficiency for every company. As Marc Benioff, Chair and CEO of Salesforce, puts it, “every company needs to become AI-first”. So, is your business ready for this AI revolution?
Until next time, Mathew.
Sources:
- Salesforce. (2023, June 12). Salesforce Announces AI Cloud – Bringing Trusted Generative AI to the Enterprise. Salesforce. Retrieved from https://investor.salesforce.com/press-releases/press-release-details/2023/Salesforce-Announces-AI-Cloud–Bringing-Trusted-Generative-AI-to-the-Enterprise/default.aspx
- Technuter. (2023, June 12). Salesforce Announces AI Cloud. Technuter. Retrieved from https://technuter.com/artificial-intelligence/salesforce-announces-ai-cloud.html
