Paid Media – Case Study – 66% Increase in Lead Volume, 22% Decrease CPL

How We Increased Lead Volume by 66% and Decreased CPL’s by 22%

Paid media isn’t getting any easier, that’s a fact.

However, some tried and true principles remain the same.

1.  Don’t overlap audiences.

2.  Dominate creative angle.

3.  Create market demand through offer creation.

4.  Keep it simple.

5.  Test, test, test.

Step 1 – Don’t Overlap Audiences

In this case study honored by the Facebook team, our team at Convert 4 were mentioned for improving lead volume by 66%, increasing new client acquisition by 42% while decreasing CPL’s by 22%.

To achieve these results, we consolidated and removed competing audiences.

Our structure looked something like this:

Prospecting

– LLA stack

– Interests

– Open broad

Retargeting

– Web visitor stack

– Email

– Previous converters

– Video views (we push out a lot of organic video content)

– Page engagers

Nice and neat.

Step 2 – Dominate Creative Angle

For each set of creative launched, we be sure to check these boxes:

1.  Creative size fits placement.

2.  Run carousel, video (under 14 seconds), static.

3.  Vary creative depending on market competitors.  (stop the scroll)

4.  Within 3 seconds, we know what the offer is.

Step 3 – Budgeting

During most free audits, this is where we see the biggest issue with ad accounts.

New ads are launched into top performing ad sets to then compete against winning creative.

We prefer to split our budgets through cost controls 90/10.

90% of the budget stays on winning ads, ad sets, campaigns.

While 10% of the remaining budget is utilized for testing new creative, copy, offers, etc.

This keeps the volume intact while you identify potential winners to replace your top ads.

Otherwise, you’re sort of playing roulette and with someone else’s money – not cool.

Step 4 – Test

Aside from our top landing page test converting over 40% (we have a free template for this, just reach out), our long-form copy tends to perform better with this target audience.

With link CTR’s at the end of our longform copy converting at over 28 – 30%, we knew this was the proper setup to maximize lead volume & reduce CPL’s.

Not to mention, longer-form copy warms the prospect & sets a nice pre-frame bridge before they hit the landing page.

Step 5 – Start Your Project

Need help restructuring your blog from homepage to article page & running promotion strategies to hit 700+ passive backlinks per year?  ? Reach out to us here to receive a free evaluation. ?

Lendahire Team

ABOUT US

Allow us to introduce our author, Mathew Bojerski. Mathew’s clients notched up more than $100 million in online revenue last year, and he’s not stopping there. With over $20 million in managed ad spend and 10+ years of experience, Mathew and his team are ready to take on challenging new projects in the AI business & marketing sphere.

Mathew is the founder of Lendahire, a powerhouse of full-stack media buyers dedicated to creative testing & strategy, audience optimization, and creating ads & landing pages that convert. We’re driven by data, fueled by “jumping out of the chair” ideas, and believe transparency leads to better decision-making.

Featured Articles

The Real Impact of AI in Apple_s Latest Tech Innovations
The Real Impact of AI in Apple's Latest Tech Innovations
The Power of AI in Your Email Strategy
The Power of AI in Your Email Strategy
Simplifying the Complex World of Artificial Intelligence
Mastering AI: Simplifying the Complex World of Artificial Intelligence

Almost there! Complete the form below and finish the steps on the next page.

Course - AI Club

* indicates required

Schedule a Call With Mathew

Lead - Lend

* indicates required

Get Your Growth Proposal

Free Growth Proposal

* indicates required

LEARN HOW TO USE AI IN MARKETING AND GET OUR FREE PROMPTS!

Subscribe - Embed

* indicates required

COMING SOON, JOIN THE LAUNCH PARTY.

Subscribe

* indicates required

COMING SOON, JOIN THE LAUNCH PARTY.

Subscribe

* indicates required

COMING SOON, JOIN THE LAUNCH PARTY.

Subscribe

* indicates required

COMING SOON, JOIN THE LAUNCH PARTY.

Subscribe

* indicates required

Grow With Us

Subscribe

* indicates required

JOIN THE LAUNCH PARTY.

JOIN THE LAUNCH PARTY.

Subscribe

* indicates required