Effective Remarketing Email Strategies for Building Trust and Driving Action


  • Introduction
  • Understanding Remarketing Emails
  • Examples of Effective Remarketing Emails
  • Beyond the Basics: Advanced Remarketing Techniques
  • Questions to Consider for Effective Remarketing
  • Conclusion


The Digital Landscape: A Sea of Opportunities and Challenges

Ten years ago, the digital world was a mere shadow of what it is today. Fast forward to the present, and we find ourselves navigating a vast digital ocean, teeming with opportunities, challenges, and endless waves of information. For internet marketers, this landscape offers immense potential, but with it comes the daunting task of standing out in an ever-crowded space. So, how can one not only capture attention but also build lasting trust?

The Power of Trust in Internet Marketing

Trust isn’t just a word; it’s the foundation of all meaningful interactions in the digital realm. In a world where consumers are constantly bombarded with ads, pop-ups, and promotional emails, trust becomes the beacon that guides them to authentic and valuable content. It’s the difference between a user dismissing an email and eagerly opening it, between browsing a product and clicking the “buy now” button. But building trust? That’s an art and a science.

Crafting Messages that Resonate: The Role of Actionable Takeaways

Imagine receiving an email that not only addresses your needs but also offers clear, actionable steps to achieve your goals. That’s the power of actionable takeaways. It’s not just about presenting information; it’s about providing value. For internet marketers, this means understanding the audience’s pain points, desires, and aspirations. It means crafting messages that don’t just inform but empower.

The Journey Ahead: Navigating the Digital Seas with Confidence

As we delve deeper into the world of remarketing and digital strategies, remember this: At the heart of every successful campaign is a deep understanding of the audience and a commitment to providing genuine value. With trust as our compass and actionable insights as our map, we’re set to navigate the digital seas with confidence and purpose.

Understanding Remarketing Emails

The Art and Science Behind the “Remember Me?” Message

Have you ever browsed through an online store, added a few items to your cart, and then, for some reason, got distracted and never completed the purchase? Then, a day or two later, you receive an email gently nudging you about those very items, almost as if the store read your mind. That, my friend, is the magic of remarketing emails. But what exactly makes them tick?

The Essence of Remarketing: It’s All About Timing and Relevance

Remarketing isn’t just about sending an email. It’s about sending the right email at the right time. It’s about understanding that fine line between being helpful and being intrusive. At its core, remarketing is a dance—a delicate balance of timing, content, and context. And like any dance, it requires rhythm, understanding, and a touch of flair.

Speaking the Language of the Audience

Remember the last time someone spoke to you in a language you deeply resonate with? The connection was instant, wasn’t it? That’s precisely what effective remarketing emails aim to achieve. They don’t just communicate; they connect. By understanding the audience’s motivations, desires, and pain points, these emails craft messages that speak directly to the heart, invoking emotions and driving action.

Visuals, Emotions, and the Irresistible Call-to-Action

Ever noticed how some emails just feel right? The visuals draw you in, the copy resonates, and before you know it, you’re clicking on that call to action. That’s no accident. Effective remarketing emails harness the power of visuals to invoke emotions—whether it’s the nostalgia of a product you once viewed or the excitement of a limited-time offer. And then, there’s the call-to-action, the final nudge, urging you to take that next step, be it a purchase, a sign-up, or just another view.

In the End, It’s All About the Human Touch

Behind every successful remarketing email is a team that understands its audience as humans, not just data points. It’s a team that crafts messages with care, empathy, and a genuine desire to add value. Because, in the world of digital marketing, it’s not just about clicks and conversions; it’s about creating meaningful, lasting connections.

Examples of Effective Remarketing Emails

The Digital Storefronts That Never Let You Forget

Ever walked into a store, tried on a few outfits, admired them in the mirror, but left without buying anything? Only to have a store assistant chase you down the street, outfits in hand, reminding you of how fabulous you looked? No? Well, that’s precisely what these digital storefronts do, but in a much less creepy and far more sophisticated manner. Let’s dive into some remarkable examples of remarketing emails that have left an indelible mark.

1. Target: The Bullseye of Remarketing

Remember that time you were browsing through Target’s online store, added that sleek coffee maker to your cart, but got distracted by a phone call? Target remembers. And just like a friend reminding you of something you forgot, Target sends you a nudge. Their emails are a masterclass in precision:

  • A clear and straightforward subject line, almost like a gentle tap on the shoulder.
  • Inviting tone? Check. It’s like having a chat over coffee.
  • And that CTA button, placed right there, beckoning you back to where you left off.

2. West Elm: Crafting Elegance in Every Nudge

West Elm doesn’t just stop at cart abandoners. Oh no, they have an eye on the “window shoppers” too. Those who admired from a distance but never got close. Their emails are a blend of art and strategy:

  • Large, captivating visuals of the product you admired, almost like it’s calling out to you.
  • A sense of urgency crafted with words, makes you feel like you might miss out.
  • And that CTA, urging you to “Get It Now” before it’s too late.

3. Panera Bread: When Apologies Become Opportunities

Not all remarketing emails are about sales. Some are about mending bridges. Panera Bread knows this all too well. Had a long wait for your order? Panera doesn’t just apologize; they make it worth your while:

  • A heartfelt apology, making you feel valued.
  • A reward that not only compensates but entices you to come back.
  • And a clear, compelling CTA, turning a negative experience into a potentially positive one.

4. Thumbtack: Guiding You, One Step at a Time

Thumbtack isn’t selling products; they’re offering services. And their remarketing strategy? It’s all about guiding you through the process:

  • A clear subject line sets the stage for what’s inside.
  • A step-by-step guide, almost like a friend walking you through a process.
  • Options, options, and more options, ensuring you always have a choice.

5. YouTube TV: The Stream That Keeps Calling You Back

In the crowded world of streaming, YouTube TV ensures they’re always top of mind. Their remarketing emails are a lesson in clarity and simplicity:

  • A clear reminder of what you’re missing out on.
  • Visuals that resonate with the modern viewer.
  • And a CTA that’s hard to resist, making signing up feels like the next logical step.

Beyond the Basics: Advanced Remarketing Techniques

Venturing into the Deep Waters of Digital Remarketing

So, you’ve dipped your toes into the world of remarketing emails, and you’ve seen some success. But what if I told you there’s a vast ocean of advanced techniques waiting to be explored? Techniques that can take your remarketing game from good to absolutely stellar. Intrigued? Let’s dive deeper.

Crafting Personalized Emails for Different Audience Segments

Remember the last time you received an email that felt like it was written just for you? That’s the power of personalization. But here’s the catch: personalization isn’t just about addressing the recipient by their first name. It’s about:

  • Understanding their behavior and preferences.
  • Segmenting your audience based on these insights.
  • Crafting messages that resonate with each segment.

Harnessing the Power of Data and Analytics

In the digital age, data is the new gold. And when it comes to remarketing, it’s the compass that guides your strategy. By diving into analytics:

  • You can identify patterns and trends.
  • Understand what’s working and what’s not.
  • Refine your strategy based on real-time feedback.

The Role of Visuals: Painting a Thousand Words

A picture is worth a thousand words, they say. And in the world of remarketing, visuals can often make or break your campaign. It’s not just about adding pretty pictures; it’s about:

  • Choosing visuals that resonate with your audience.
  • Using them to tell a story.
  • Ensuring they complement and enhance your message.

Engaging Through Interactive Content

Why just tell when you can engage? Interactive content, like quizzes, polls, and surveys, can add a whole new dimension to your remarketing emails. They:

  • Engage the recipient, making them an active participant.
  • Provide valuable insights into their preferences and behavior.
  • Enhance the overall user experience.

A/B Testing: The Continuous Quest for Perfection

The digital world is ever-evolving, and what worked yesterday might not work today. That’s where A/B testing comes in. By continuously testing different versions of your emails:

  • You can identify what resonates with your audience.
  • Refine your strategy based on real-time feedback.
  • Ensure your remarketing campaigns are always at their best.

In the End, It’s All About Evolution

Advanced remarketing techniques are not just about using sophisticated tools and strategies. They’re about evolving with the times, understanding the changing dynamics of the digital landscape, and always striving for perfection. Because in the world of digital marketing, the only constant is change.

Questions to Consider for Effective Remarketing

Embarking on a Journey of Digital Curiosity

In the vast realm of digital marketing, every strategy, every email, every word is a decision. And behind each decision? A myriad of questions. As we venture deeper into the world of remarketing, let’s pause and ponder some of the pressing questions that can shape our journey. Ready to dive into this sea of curiosity?

Q1. How Often Should You Send Remarketing Emails?

It’s the age-old question, isn’t it? Too many emails, and you risk becoming that annoying friend who just won’t stop talking. Too few, and you’re the distant acquaintance easily forgotten. So, where’s the sweet spot?

  • Should you follow a strict schedule or go with the flow?
  • Is there a magic number, or does it vary by audience?

Q2. What is the Ideal Time to Send a Remarketing Email?

Timing, they say, is everything. Send an email too early, and it might get lost in the morning rush. Too late, and it’s buried under a pile of other messages. So, when is that golden hour?

  • Do mornings work best, or is it the quiet of the evening?
  • Does it vary by demographics, or is there a one-size-fits-all answer?

Q3. How to Test and Optimize Your Remarketing Campaigns?

In the world of remarketing, resting on your laurels is not an option. There’s always room for improvement, always a way to make things better. But how?

  • Should you rely on intuition or dive deep into data?
  • How often should you tweak your campaigns?
  • And most importantly, how do you measure success?

Q4. How Personal is Too Personal?

Personalization is the name of the game. But there’s a fine line between making someone feel special and making them feel watched. So, where do you draw the line?

  • How much data is too much data?
  • How do you ensure you’re not crossing into the creepy territory?

Q5. What’s the Role of Feedback in Remarketing?

They say feedback is the breakfast of champions. But in the world of remarketing, how do you gather it? And more importantly, how do you use it?

  • Should you actively seek feedback or wait for it to come to you?
  • How do you ensure the feedback is genuine and actionable?


Navigating the Remarketing Odyssey: A Reflective Pause

As we stand at the crossroads of our digital journey, gazing back at the winding paths of remarketing strategies, techniques, and questions, there’s a sense of awe and wonder. The digital realm, with its vastness and complexities, has been both a challenge and a muse. But what have we truly gleaned from this odyssey?

The Ever-Evolving Dance of Digital Connection

Remarketing, at its core, is not just a strategy; it’s a dance. A dance of connection, understanding, and evolution. It’s about reaching out, touching hearts, and building bridges. And like any dance, it’s ever-evolving, always adapting to the rhythm of the digital age.

Trust: The Golden Thread

Throughout our journey, one theme has remained constant: trust. In a world inundated with information, trust is the beacon that guides users to authenticity. It’s the golden thread that weaves through every email, every message, every interaction.

The Power of Continuous Learning

The digital landscape is not static; it’s dynamic and ever-changing. And to navigate it successfully, one must embrace the spirit of continuous learning. It’s about asking questions, seeking answers, and always striving for excellence.

Looking Ahead: The Horizon of Possibilities

As we set our sights on the horizon, there’s a world of possibilities waiting to be explored. New strategies, new techniques, new challenges. But armed with the insights from our journey, we’re ready. Ready to chart new courses, scale new heights, and write new chapters in the remarkable story of digital remarketing.


Lendahire Team


Allow us to introduce our author, Mathew Bojerski. Mathew’s clients notched up more than $100 million in online revenue last year, and he’s not stopping there. With over $20 million in managed ad spend and 10+ years of experience, Mathew and his team are ready to take on challenging new projects in the AI business & marketing sphere.

Mathew is the founder of Lendahire, a powerhouse of full-stack media buyers dedicated to creative testing & strategy, audience optimization, and creating ads & landing pages that convert. We’re driven by data, fueled by “jumping out of the chair” ideas, and believe transparency leads to better decision-making.

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