Ever wondered why some digital marketers seem to have a Midas touch, where every strategy they implement turns to gold, while others seem to be playing a guessing game? I’ve been in both shoes. Let me unveil the secret behind consistent marketing victories.
The Tale of a Once Terrible Digital Marketer:
Remember that new kid on the digital marketing block? The one who was eager but seemed to get it wrong way too often? Yeah, that was me. But there was something I had in my arsenal, even back then, that set me apart: a profound understanding of data analysis. I realized early on that the world of digital marketing isn’t about wild guesses; it’s a game of precision, strategy, and evidence-based decisions.
The Benefits: What’s in it for You?
By understanding my strategy, you’ll grasp:
- The Power of Reflection: Understanding the importance of assessing the results of every marketing move you make.
- Practical Application for SEO: A tangible, step-by-step method to employ my approach specifically for SEO improvements.
- Client Trust: The secret to building long-term relationships with your clientele. Trust me, when you offer consistent results, they’ll keep coming back.
“When I first started as a digital marketer, I was terrible; this was my one saving grace.
I knew data analysis.
I knew how to measure what worked and what didn’t at the atomic level.
Now, for every project I work on, I create two lists.
What worked | What didn’t
As a result, my clients continuously see improvements, which is why they keep returning and staying with me for years.
I can summarize this strategy in a straightforward sentence.
“Do more things that work and less that don’t.”
It’s simple, but I rarely see this practice being implemented correctly.
Here’s how you can do it for SEO:
Step 1: – Create a changelog in Excel. – Notate any change you make to elements like meta title, meta description, hook or copy changes, content bolstering, etc. – Notate what URL this change took place on. – Notate the date the change was made. – Notate the traffic to these pages over the past 30 days.
Step 2: – Decide what changes you’re going to make. – Form a hypothesis for why you think these changes will work.
Step 3: – Make one change per URL at a time.
Step 4: – Allow 30-60 days to evaluate whether or not the change was successful.
Step 5: – Move tactics that worked into a new sheet tab labeled “What Worked.” – Move tactics that didn’t work into a new sheet tab labeled “What Didn’t Work.” – Include the date and time stamps.
Step 6 (Bonus Step): – Run ChatGPT-4 code interpreter prompts to help you organize this data into additional theses on what to try next and leverage your “What Worked” and “What Didn’t” work data. – If you want to learn more about what prompts to use or how to use ChatGPT for data analysis to improve your marketing efforts, check the link in my bio and subscribe to our newsletter.
I wouldn’t say I like guessing, especially on my client’s behalf.
Using this method, I can make strategic advice & suggested directions for my clients with pinpoint accuracy based on probability.
Probability > opinions.”
Seal the Deal
The world of digital marketing doesn’t have room for assumptions or gut feelings. It’s time to embrace the evidence-based strategy and lead your campaigns with precision. Dive deep, reflect, adjust, and keep those clients coming back for more. Remember: Stay informed, stay strategic. Probability always trumps opinion.